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Dr. Marcel Wollaert

Dr. Marcel Wollaert

Expert areas: Context (Economics), Family Business (Change Management, Strategy and Innovation), Health & Education (Business Processes, Education Management), Management & Organisation (Change Management, Human Resource Management, Leadership, Logistics Management, Performance Management, Quality Management, Service Management, Strategic Management, Supply Chain Management), Marketing, Operations (Logistics Management, Supply Chain Management), Real Estate

Biography

Dr. Marcel Wollaert is partner of consultancy Wollaert & Kamerman. He works as consultant, trainer and coach for various companies and instructors. The leading string in his work is finding the interface between theory and practice. Marcel Wollaert is as business economist and business administrator especially competent in the fields of strategy, marketing, logistics, quality control and service. He has been working at Tilburg University and Eindhoven University of Technology for years. Also he has been consultant at PwC.

Lecturing at the Executive Master of Real Estate is a real challenge for Marcel Wollaert, to connect the specialisms marketing and quality control in a useful way to the procedure within the real estate sector.

Publications

  • Wollaert, M.A.M. (2010). Holistische marketing helpt de vastgoedmarkt op weg naar volwassenheid. Real Estate Magazine, April.
  • Nijssen, E.J., & Wollaert, M.A.M. (2001). De nieuwe uitdaging voor WIW-organisaties: marktgericht worden. In: Marketing voorbij 2001, de visie van 11 hoogleraren. Eindhoven, Nederland: CEBO TU/e.
  • Wollaert, M.A.M. (1999). Planning voor effectief servicemanagement. Bedrijfskunde, 1.
  • Wollaert, M.A.M. (1997). Philips Medical Systems: klantgerichtheid door innovatieve serviceverlening. In: Handboek voor business to business marketing in de praktijk. 's-Hertogenbosch, Nederland: F&G Publishing.
  • Wollaert, M.A.M. (1996). Service Marketingstrategieën in industriële ondernemingen: ontwikkeling van een procesontwerp ten behoeve van de strategische (her)positionering van productservice. Proefschrift.
Programs