Design Thinking Master Class
Start date
5 februari 2026
Duration
3 days
Language
Dutch
Costs
€ 3900
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Introduction
Whatever your innovation challenge, the Design Thinking method can help you devise a solution built around your customer or other stakeholders. In this master class, you learn to understand and apply Design Thinking principles and practices. So your innovative solutions provide lasting added value.
We offer this practical master class in partnership with Greenberry, the leading design and innovation firm in the Netherlands.
Participant profile
Participants in the Design Thinking Master Class are experienced and ambitious professionals working on innovations in their organization, in both the private and non-profit sectors. This master class draws a mix of participants, from a variety of roles and sectors. What they have in common is a desire to learn more about creative thinking.
Why this program
During the Design Thinking Master Class, you learn the principles and practices of Design Thinking, and how to apply it to relevant problems. You understand the “what” and the “how”: what challenges do organizations face in this changing environment, and how do you apply Design Thinking in your current work environment? Plus, you gain experience applying the tools of this method. Finally, you’ll be able to devise creative solutions to complex problems.
What will the program bring you?
You understand the Design Thinking method and mindset.
You master the entire process – from problem to solution – to boost your creativity.
You know how to apply Design Thinking in your work environment.
You gain new insights through case studies, your own research and validation in feedback from lecturers and other participants.
About this program
This 3-day Design Thinking Master Class provides a complete training in the Design Thinking method. You go through the entire process, from problem to solution. We connect the dots between Design Thinking, strategy and innovation. You learn the principles and practices of Design Thinking, and how to apply it to relevant problems. Between the three meetings, you work on your conduct, empathic research and test your ideas. This way, by the end of the master class, you’ll understand the Design Thinking method and mindset, have experience with its tools and know how it can help your organization.
Day 1 - Transforming with Design Thinking
On day 1, you'll learn about the need for organizations to change and explore the Design Thinking process. You'll also hone your empathetic research skills.
Day 2 - From Idea to first prototype
The second day is all about ideation, storyboarding, and prototyping. We'll start by analyzing your research using various proven methodologies. You'll then formulate a solution and gather ideas, which you'll then develop into an initial prototype.
Day 3 - Implementing and pitching compellingly
After day 2, you'll have validated your concept with a user. Day 3 focuses on implementation and pitching your idea to the rest of the group. Finally, we'll discuss embedding Design Thinking within your organization.
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