Business Analytics LAB

March 10, 2015

What Is the Value of Business Analytics?

Transparency for businesses is so important that it becomes increasingly difficult to hide, both as individuals and as a service, says Ronald Mahieu in this interview about the value of business analytics.
March 4, 2015

Good Vibrations 7: Stars in the workplace

Rudy Moenaert

Rudy Moenaert believes he understands why Silicon Valley exerts such attraction on talented young people.
January 6, 2015

Good Vibrations 4: The Modern Arena

Rudy Moenaert

Rudy Moenaert compares Apple, Facebook and SAP to wolves in the ecosystem.
December 22, 2014

What keeps you awake at night?

Rudy Moenaert

The changes you fear might not be the changes that you should be taking into account, Rudy Moenaert testifies in his blog.
December 15, 2014

Good Vibrations 2: Failure hides in Routines

Rudy Moenaert

In this blog series Good Vibrations Rudy Moenaert ponders Silicon Valley and in part 2 he investigates the risks of routine acting and thinking.
December 8, 2014

Good Vibrations part 1: Inspiration through disruption

Rudy Moenaert

In part 1 of blog series Good Vibrations, Rudy Moenaert wonders about the high concentration of disruptive businesses in California, but what makes something disruptive?
December 1, 2014

Does marketing play the lead guitar with you in creating value for the client?

Rudy Moenaert

Rudy Moenaert asks which processes make the difference between success and failure for you, and to which extent you truly create value as a marketer.
November 17, 2014

What if you knew the right question to ask Big Data?

Jalal Ashayeri

As of September 2015, TIAS Utrecht offers a Full-time International MSc degree in Business Administration with a specialization in Business Analytics.
November 11, 2014

Marketing has become a Game of Clones

Rudy Moenaert

Professor of Strategic Marketing, Rudy Moenaert talks about the factors that make marketing a Game of Clones; the more we talk about brands, the more they level off.
October 22, 2014

Webinar: Business analytics, chances in real estate

The real estate market has also arrived in the age of Big Data and new real estate figures are coming at us at high speed, but what opportunities do they bring?
October 16, 2014

Webinar: Why Apple always introduces 3 iPhones on the market

It is not a coincidence that Apple always launches 3 iPhones at the same time, says associate professor Robert Rooderkerk during this webinar.
October 1, 2014

Marketing without backing down

Rudy Moenaert

Why are Chief Marketing Officers (CMOs) not given positions on boards, wonders Professor of Strategic Marketing Rudy Moenaert.
August 8, 2014

Eccentrics at the top

Rudy Moenaert

The top of most companies is not dominated by the unpleasantly eccentric alone, but there are significant signs that this race is overrepresented on the highest level, says Rudy Moenaert.
June 6, 2014

Webinar: Big Data and pro-active maintenance, a hype?

During a webinar at June 12, prof. dr. Geert-Jan van Houtum (TU/e) will talk about using Big Data for pro-active maintenance of for example trucks or machines.
February 13, 2014

Webinar: Big Data, opportunities for the real estate market

Webinar about Big Data in real estate: how does this work, what is possible and what isn't?