Prof.dr. Henry Robben

Prof.dr. Henry Robben

Professor
Expertisegebieden: Marketing (B2B Marketing, Management, Strategy)

Biografie

Publicaties

  • Moenaert, R., Robben, H., and Gouw, P., 2008. Visionary Marketing: Building Sustainable Business. Leuven: LannooCampus. ISBN: 978-90-209-7698-4. The book is in second print and will appear under a new title outside the Benelux: Marketing Strategy and Organization.
  • Kotler, P., Keller, K.L., Robben, H., and Geuens, M., 2007. Marketingmanagement: De essentie, 3rd edition. Pearson, ISBN: 90-430-0674-2. The fourth edition appears in Spring, 2010
  • Langerak, F., Hultink, E.J., Robben, H.S.J. 2007. The mediating role of new product development in the link between market orientation and organizational performance. Journal of Strategic Marketing 15:4, 281-305
  • Moenaert, R.K. and Robben, H.S.J., 2003/2006. Visionaire Marketing, 2nd edition. Tielt: Lannoo. ISBN: 90-209-5157-2
  • Langerak, F., Hultink, E.J. and Robben, H.S.J., 2004. The Role of Predevelopment Activities in the Relationship Between Market Orientation and Performance. R&D Management 34, 295-309