Daan Roosegaarde: Landscapes of the future
January 8, 2019
Daan Roosegaarde (1979) is a Dutch inventor, designer, artist and entrepreneur. He graduated cum laude from the Academy for Art and Industry AKI in Enschede, the Netherlands. Daan has been at the head of Studio Roosegaarde since 2007, where he creates 'landscapes of the future' alongside engineers and designers. His work is characterized by the interaction between people, technology and art. With his projects, Roosegaarde aims to connect technology and sensation.
Daan draws inspiration from the gifts of nature to tackle global and social issues that have an impact on both society and business, such as sustainability, safety, air pollution and more. ‘By making new links, the impossible becomes possible’, according to Roosegaarde.
With iconic projects such as the Smog Free Tower (solution for the air pollution problem in large cities) and the Smart Highway (interactive and sustainable highways), Studio Roosegaarde is contributing to a better society. Technique and design are used to stimulate people to think about the future.
Creating Shared Value
With his projects, Roosegaarde creates an impact on society and contributes to solutions for the major challenges of this time. TIAS School for Business and Society operates from the same core values. At TIAS we work from the idea that economic success and social progress go hand in hand; business and society cannot exist without each other. Business, governments and society have the challenge to co-create solutions for today’s challenges. That is the reason why at TIAS, the concept of ‘Creating Shared Value’ is key.