Webinar: The real estate market must innovate
March 14, 2012
“Never waste a good crisis.” That certainly also applies to the real estate market of today. Now that there is less certainty than ever before, an ideal breeding ground has developed for new ideas and major progress. It is high time to innovate instead of responding angrily. Although this sounds simple, this is not the case in practice within the real estate sector.
What can the real estate market learn from innovation within other markets? What are fine examples of innovation within the real estate sector? Dirk Brounen (TIAS School for Business and Society) discusses these questions with Hans van Grieken (Vice President of Business Innovation at Capgemini) and Michael Levie (CitizenM Hotels).
Blue Ocean Strategies, Harvard Business Review
The Innovator's Dilemma, Clayton Christensen