Marketing

What Is the Value of Business Analytics?

March 10, 2015

Call it big data, data analytics or business analytics. The fact is that there has never been this much data available to provide new insights. Data that, when carefully brought together, demonstrates new relationships or makes patterns visible. This helps to improve processes, including those in business services and corporate legal services.

 

Image: © Nationale Beeldbank

Ronald Mahieu is Econometrist and Professor at TIAS / Tilburg University. He talks about the value of business analytics.

 

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Processen ontginnen, goud winnen, Legadex (2015) - in Dutch

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