Marketing

Good Vibrations part 1: Inspiration through disruption

December 8, 2014

In part 1 of blog series Good Vibrations, Rudy Moenaert wonders about the high concentration of disruptive businesses in California, but what makes something disruptive?

In June of 2014, I traveled to San Francisco and San Diego together with 25 CEOs and important business persons. To call this group the crème de la crème would mainly be attributing too much honor to myself. Yet, it was a very select group. A decadal perspective does demand quite a lot from a man's absorptive capacity. Nevertheless, I did often feel like a kid in a candy store during the 16 company visits in one week's time. The latter is not a frivolous observation. In the past thirty years, I have made innovation into my field of research and a brief search on scholar.google.com shows that my research is quoted quite a number of times.

I have summarized my reflections on this fact-finding trip with the classic title of the Beach Boys, Good Vibrations.

Read the entire article here.

 

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