Webinar: Event casting in the FMCG market
November 28, 2013
Due to the economic pressure the market for Fast Moving Consumer Goods isn’t as stable as it used to be. Therefore retailers focus on product promotion and introducing new products. That makes it harder to forecast the stock.
Image: © Nationale Beeldbank
During a webinar André Vriens, managing partner of EyeOn will give a presentation on the market dynamics in the market for Fast Moving Consumer Goods. He will elaborate on the effects for forecasting. And he’ll introduce a concept for event casting.
Vriens shows a YouTube video during the presentation: