Ruurd Dam is a SVP, Global Lead for Customer Value Analytics in Capgemini Digital. Ruurd and his team (a global, diverse team of data scientists and business analysts present locally in all key regions across the globe including offshore) deliver the insights for sales, marketing and customer service officers; for them to make a fact based and decisive impact on customer journeys. Ruurd’s background is in Sales and Marketing in IT, Consulting and Outsourcing. He has set up the Capgemini business around salesforce.com in Europe. Previously he represented Capgemini as a Global Account Executive at Royal Philips.